Attention as Currency

Attention is currency. Every moment, you spend it somewhere. The question is whether you spend it intentionally or let others spend it for you.

The attention economy wants your focus. Apps, notifications, feeds, and algorithms compete for your eyes and mind. They are very good at winning. You must be deliberate to resist.

Protecting attention requires effort. It means saying no to interesting distractions. It means creating barriers between you and the things that steal focus. It means deciding in advance where your attention will go.

What deserves your attention today? Decide before something else decides for you.